Smriti Irani, Retail News, ET Retail

Davida Erdahl

GUWAHATI: Union Minister of Textiles, Smriti Zubin Irani claimed that India demands to reposition handloom sector and glance at the more substantial use market.

Dr. APJ Abdul Kalam Centre for Plan Analysis & Analysis below the aegis of IIM Shillong nowadays hosted an e-symposium on Handloom Sector, Irani claimed “For far also lengthy, I believe the handloom legacy of our region has been romanticised with the component of poverty, and I believe from the marketing perspective we want to reposition ourselves and glance at the more substantial use market”

She claimed, “ Today when sustainability has come to be the buzzword not only for brands, buying agents, and international chains that can leverage the handloom possibility, there has to be a a lot more systemic method on how to make handlooms a improved business possibility supplied the semblance of pleasure in the handloom legacy of our region, specially the northeast,

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