Lycra losing popularity in denim jeans industry: US study

Davida Erdahl

E-commerce discussion share of voice in regards to artificial products in the denim jeans industry has decreased by forty five for each cent from 2019 to 2020, according to an investigation of 111,429 on the net evaluations collected from the US denim jeans marketplace by Revuze, an artificial intelligence-centered purchaser investigation system backed by Nielsen and SAP. Lycra is a craze that is getting rid of recognition each individual calendar year, it uncovered. In 2019, lycra was down by 38 for each cent and in 2020 it dropped by an extra 28 for each cent, the investigation uncovered.

American Eagle is the leading brand with a sentiment rating of eighty four for each cent. The brand’s trendsetting and continual innovation and the exposure gained from their thriving brand Arie has placed it at the major of the on the net discussion and sentiment charts, Revuze stated in a push release.

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