The new brand id and symbol signifies Linen Club’s enthusiasm, authenticity and abilities in developing the ideal linen material and attire.
The inspiration behind the new brand id is the amalgamation of European origin and Indian heritage. The new symbol with flax stalk and flower imprinted on a defend exemplifies authenticity and legacy.
The flax stalk and flower depict the flax fields of Europe, superbly capturing the origin story of Linen Club’s material and illustrating the authenticity behind developing a material that stands out. The flax fields of Europe are the birthplace of the finest linen material in the earth.
Nurtured by the generational abilities of the European farmers, the quality flax is woven by Linen Club into the quality and classy fabrics. The defend in