Fashion e-commerce cos intensifies omni-channel initiatives, Retail News, ET Retail

Davida Erdahl

New Delhi: E-commerce corporations such as Flipkart, Amazon, Myntra and Ajio have intensified their omni-channel initiatives to use the shop networks of many vogue and lifestyle makes for fulfilling client orders, accentuated by the pandemic that is modifying the way shoppers shop.

W for Girl, Benetton, Pepe, Jack & Jones, Inglot between dozens of other labels are at the moment either piloting or upgrading their systems to bring their shop inventories on these e-commerce platforms, corporations and resources claimed.

“It is 1 time financial investment and not a big financial investment. It is far more to do with the intent of the corporation to improve the way they want to do business,” claimed Manish Kapoor, CEO of Pepe Denims that in late August has started off providing from 15 retailers in the Delhi NCR and Mumbai as element of its pilot with Flipkart. In the weeks to appear Pepe will

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