Henri Lloyd changes to DTC model

Davida Erdahl

Aiming to “cut out the center-men”, shoppers will now only be capable to buy Henri-Lloyd goods by way of the brand’s own distribution channels. The sailing manufacturer experienced in excess of one hundred fifty third-get together stores and distributors globally.

Retail charges for all goods will be diminished by close to forty%. For instance, the company’s Freemantle Hooded Jacket will retail for £399 as opposed to its preceding retail rate of £690.

Hans Eckerström, Henri Lloyd chairman and principal shareholder, reported: “I uncover it incredibly fascinating to improve the way we do business to the advantage of each and every wearer and user of Henri-Lloyd gear. Born from the adore of the sea, Henri-Lloyd outerwear and apparel is worn all close to the environment, from the ocean to the town. We can now supply all our shoppers quality goods at incredibly eye-catching charges. I am confident that this is the

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