Afro-Latina Beauty Brand Co-founder Talks Tips, Culture and Finding Success

Davida Erdahl

(BPT) – Ada Rojas is not your common entrepreneur and small-business owner. She’s one particular of only a number of Afro-Latinas to start a elegance model with her group in brain as the inspiration. Despite the fact that illustration is a sizzling button topic for many industries and workplaces, Latina voices and tales normally however go unheard. In partnership with Goal, Ada’s story is becoming explained to by means of the retailer’s Más Que (“More Than”) marketing campaign, which is a new, year-extensive celebration that options Latino artists, business owners and staff members’ inspirational tales of accomplishment, resilience and cultural contributions. Ada, an Afro-Latina Dominicana (Dominican) from the Bronx, is now on a mission to pave the way for other aspiring Latina business owners who also “live in the hyphen” and embrace their bicultural ordeals.

“I’m proud to be Afro-Latina,” states Ada. “I’m similarly proud of my Latinidad but also

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