Are gardens a growth market for fashion retailers?

Davida Erdahl

Future reopened its merchants in England and Wales this 7 days (12 April), unveiling a Homebase store-in-store backyard garden centre idea at 6 web-sites. The new venture, called Backyard garden by Homebase at Future, sells pots, plants and backyard garden applications, with employees on hand to offer you customers assistance on their gardening initiatives. The merchants are situated in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield.

“We know that persons are investing a lot more time exterior and as we head into summer months, they want to have their gardens hunting at their complete greatest,” a spokeswoman for Homebase informed Drapers. “By partnering with Future, we’re able to provide customers with every thing they want to brighten up their out of doors room and get it prepared for the hotter weather conditions in advance.”

Retail analyst Nick Bubb claimed the partnership would make complete perception: “Next now ran small ‘garden

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