Gucci and Balenciaga unveil biggest fashion mashup of 2021

Davida Erdahl

To rejoice its one hundredth birthday, Gucci Inventive Director Alessandro Michele threw a bedazzled party total with a secret club, vivid lights and flashing cameras, and the expose of a highly predicted noncollaboration with Paris-based luxurious label Balenciaga.

And yes, you browse that final portion ideal: After rumors of an genuine collaboration among the two Kering-owned models swirled throughout the trend market earlier this 7 days, a assertion issued by Gucci soon after unveiling a sixteen-moment movie celebrating its centennial collection (dubbed “Aria”) clarified: “Please take note, this is not considered a collaboration or a capsule, and ought to not be referred to as this kind of.”

But at a juncture when every person and any one in the market has dabbled in monster-strike collaborations (Supreme x Louis Vuitton, Adidas for Prada, the checklist goes on), what, accurately, does a noncollaboration among two trend powerhouses sharing a runway seem like?

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