For Zivame its digital system now contributes ninety% of the business with sturdy desire — with about fifty% bigger desire YoY coming in from tier three and tier four. There is desire for comfortable bras and underwear and multi-intent sleepwear and loungewear, the enterprise stated.
According to a May perhaps, 2021 report of consulting agency RedSeer, Indian feminine innerwear marketplace stands at $six-$7 billion as of CY20 which is nine% of the general clothing marketplace.
About 30% of the marketplace is driven by the metro towns. It estimates the on the net feminine innerwear marketplace to