Cotton industry desires greater transparency around its fibre: Mercer

Davida Erdahl

Pic: Shutterstock


There is a consistent desire from the cotton marketplace to have better transparency all around this fibre to overcome all the adverse and misguided information that is presently out there, according to Shannon Mercer, CEO of FibreTrace. On the other hand, Due to the fact the pandemic, there is a mounting demand from consumers to know the origins of their solutions.

Conversing about sustainability in the textile marketplace, Mercer told Fibre2Fashion, “Circularity will be the key emphasis of the marketplace into the upcoming and innovation will generate this. Of training course, affordability, efficiency and longevity will usually be essential drivers but as consumers carry on to understand their influence on the earth via over-consumption, it will affect their paying for behavior to the place where they will decide on brands which certainly innovate and lower their influence as effectively.”

Click below for the whole interview

Fibre2Fashion Information Desk

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