Aditya Birla Fashion and Retail buys 51% stake in designer brand Sabyasachi, Retail News, ET Retail

Davida Erdahl

NEW DELHI/MUMBAI: Aditya Birla Fashion and Retail (ABFRL) is established to buy fifty one% stake in Sabyasachi Couture for Rs 398 crore. Via this financial commitment, the Rs eight,788-crore ABFRL will reinforce its participate in in the ethnic have on phase. Included in 1990 by its namesake, designer Sabyasachi Mukherjee, […]

NEW DELHI/MUMBAI: Aditya Birla Fashion and Retail (ABFRL) is established to buy fifty one% stake in Sabyasachi Couture for Rs 398 crore.

Via this financial commitment, the Rs eight,788-crore ABFRL will reinforce its participate in in the ethnic have on phase.

Included in 1990 by its namesake, designer Sabyasachi Mukherjee, Sabyasachi described revenues of Rs 274 crore in fiscal 2020.

The brand straddles groups these as clothing, equipment and jewelry and has franchise in India, US, United kingdom and the Center East.

ABFRL explained that the strategic partnership will complement brand Sabyasachi on its journey to getting to be a international luxury property out of India.

This partnership will add considerable excess weight to ABFRL’s rising ethnic have on portfolio. The company expects to create a big ethnic have on business in excess of next several several years to complement its sturdy and diverse portfolio in western have on phase of the Indian clothing industry.

“We feel that in excess of the next several several years, ethnic have on is likely to be an more and more essential category as young and self-assured Indians rediscover their lifestyle and heritage,” explained Ashish Dikshit, MD at ABFRL.

“Over the next several several years, ABFRL intends to craft a portfolio that addresses the whole gamut of ethnic have on segments: benefit, premium and luxury,” he included.

“In the previous pair of several years, as my brand progressed and matured, I started seeking for the appropriate companion in purchase to guarantee continuity and prolonged-time period sustainable growth,” explained Sabyasachi Mukherjee, CEO and founder, Sabyasachi.

“I am honoured and enthusiastic to have discovered that companion in Kumar Mangalam Birla and ABFRL…we will function collectively to expand a actually international luxury brand out of India,” the designer included.

EY, PWC and Shardul Amarchand Mangaldas & Co were being the transaction advisors for Sabyasachi ABFRL was suggested by KPMG, Khaitan & Co and Transaction Square LLP.

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