Brand to Watch: True Hue

Davida Erdahl

Griffin Overbye knows the electrical power of fragrance. He loves that a particular smell can get him back to a position, a time, a feeling—and has the electrical power to change his day. “Growing up, my loved ones known as me ‘the elephant of the loved ones,’ owing to my […]

Griffin Overbye knows the electrical power of fragrance. He loves that a particular smell can get him back to a position, a time, a feeling—and has the electrical power to change his day. “Growing up, my loved ones known as me ‘the elephant of the loved ones,’ owing to my eager perception of memory,” he states. “I imagined, Why not capture recollections in fragrances so I could share them with other men and women?”

That’s the basis of Overbye’s residence fragrance manufacturer, Legitimate Hue, which the twenty five-year-aged released a few many years ago when he was an artwork college student at the College of Minnesota. “I started out Legitimate Hue as an outlet to satisfy my inventive demands when they were being missing,” Overbye states, noting he originally wanted to get started a skincare line but swiftly recognized the market place was oversaturated. Many thanks to “a ton of YouTube video clips,” he acquired how to make candles in his five hundred-sq.-foot apartment—and just a few many years afterwards, sells his now-expanded item line in 400 outlets across the environment. (He is also since moved into a greater business office/studio room.)

In addition to additional conventional candle, reed diffuser, and space spray fragrances like lavender, Overbye’s offerings consist of additional abstract, memory-fueled scents in his North selection.  Stargazing consists of notes of ventiver, sandalwood, sage, and mandarin to evoke the sensation of laying in the grass on summer season evenings, viewing the stars. Skinny Dipping’s woodsy, smoky notes remind him of late-night time bonfires on the seaside. “The North selection is additional conceptual,” he states. “They’re centered on things I remember from expanding up in the nation in Minnesota.”

His items are vegan (all candles are built of soy wax), environmentally-friendly, and necessary oil–based, so the candles burn up cleanly and typically past for a longer period than paraffin wax brands. In the coming months, watch for an expansion into hand soaps and even additional fragrance possibilities. (Formulating scents can get six months or additional, Overbye states, so he’s by now been tricky at operate on his holiday getaway launches.)

In the meantime, obtain Legitimate Hue at community boutiques (like Assertion, Gray Property and Way of life, Ciel Loft and Property, Ergo Floral, and additional) or on the net at truehue.co.

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