Ritu Kumar collaborates with Lenzing Ecovero

Davida Erdahl

Making way for a new standpoint on ‘Sustainability’, country’s most highly regarded designer Ritu Kumar is all established to foray into globe of setting-pleasant creations with showcase of her AW’20 collection at finale of Sustainable Day at Lakmé Manner 7 days 2020. She is partnering with the Austrian fibre manufacturer, Lenzing Ecovero to produce iconic laid out prints.

“Sustainable Living’ is one particular of our core values and we are proud to associate with Lenzing Ecovero at the root level for the showcase of Nature’s Origami at the Lakme Manner 7 days. As a result of this collection, our intention is to give craze-location types designed of sustainable viscose fibre a shift to liable trend. The trend sector is carrying out their little bit to endorse eco-pleasant clothes and we believe that our innovative outlook and Lenzing’s determination would result in contributing to a much healthier setting,” reported Kumar.

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