Bestseller launches new womenswear brand: JJXX

Davida Erdahl

Named JJXX, it will be available to buy online and in stores across Europe from October 2021.

Created as a womenswear version of Bestseller’s Jack & Jones label, JJXX is aimed at a young demographic and will also be denim focused.

The collections will include essential pieces and trend-led products.

The name JJXX stems from the brand being created n 2020 – “XX” stands for 20 in Roman numerals, and also represents the female chromosome.

Wholesale sales begin on 1 May and the price range has not yet been revealed.

 

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