Authentic Brands taps former H&M exec to helm Forever 21, Retail News, ET Retail

Davida Erdahl

Permanently 21’s new co-proprietor Genuine Models Group reported on Tuesday it had appointed previous H&M government Daniel Kulle as the new main government officer of the bankrupt apparel retailer.

Kulle, a two-10 years veteran at the Swedish apparel retailer, most just lately worked as strategic adviser to previous H&M Group Main Government Karl-Johan Persson.

Genuine Models hopes Kulle’s arrival would strengthen the firm’s loyalty software and enhance its on the internet and in-shop shopping working experience.

The brand name management organization reported previously this month it had partnered with shopping mall owners Simon House Group Inc and Brookfield House Companions to acquire Permanently 21.

Genuine Models and Simon House would have 37.5% each and every of the retailer.

Permanently 21 filed for Chapter 11 personal bankruptcy safety in September, strike by the soaring popularity of on the internet shopping and transforming trend trends amongst millennial shoppers.

For the duration of

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