Store Closing: Roe Wolfe – Mpls.St.Paul Magazine

Davida Erdahl

Following the news of veteran special occasion retailer Dugo, Roe Wolfe, another locally-owned Galleria boutique, announced it will also close its doors at the luxury shopping center.

Owner Ashley Kilcher opened her first iteration of the women’s fashion and cosmetics boutique in 2012 in Mendota Heights. She’s since grown and taken it to two North Loop locations, and later on to a pop-up at Galleria. After a proof of concept, she opened a bigger, better Roe in the center’s new(ish) expansion wing.

But for Kilcher, the impacts of the pandemic have been too detrimental on business as the women’s fashion category continues taking a significant hit. “We’ve been mulling on it for a few months now, and there’s just no end in sight to the current situation, we just had to make a choice.”

Last spring, Kilcher and her team quickly pivoted and started hosting virtual shopping events in the

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