Scaled-down makes are owning their time to glow through digital London Trend Week, including east London-dependent menswear designer Ka Wa Crucial.
He kicked off Saturday’s plan with a kaleidoscopic video clip, titled There is No Put Like Residence, which was filmed at residence on a environmentally friendly screen, and showed his design carrying vibrant knitwear from the spring/summer 21 assortment.
ka wa essential
Next up was Chinese designer Xander Zhou’s futuristic presentation, AW20 Critical Update/ SS21 Beta Version.
The film integrated a computerised voice describing the material of the designer’s autumn/winter season twenty products, and gave a nod to how digital lookbooks could look in future.
A catwalk film of the brand’s past assortment, originally proven at London Trend Week Men’s in January, followed.
Menswear designer Bianca Saunders talked about her new ”zine”, We Are One Of The Similar, with a are living panel dialogue with the workforce that collaborated on the challenge.
It comprised images captured by photographer Joshua Woods, and phrases by design and writer Jess Cole, who took aspect in the dialogue.
The idea, shot in New York in April 2019, reveals a established of male and female twins carrying an archive of Saunders’ SS19 and AW19 parts.
Saunders stated: “What I genuinely like to display in my garments … even however it’s menswear, its an open doorway.”
Young brand name LYPH, spearheaded by resourceful director Frederick Edmonson, offered its SS21 assortment in a short documentary film.
An acronym for ”Live Young Engage in Hard”, the brand name is just a few seasons old, and its parts are created of upcycled fabric that can be unzipped and customised.
In the accompanying film, Edmonson stated “the idea was not be selfish in a way, and permit the end consumer to develop into the designer”.
Sustainable designer Christopher Raeburn also took aspect in a are living dialogue to start new 43-piece assortment Raefound, created of surplus stock originally destined for the military services.
He stated: “What can be a lot more radical than earning nothing at all? Raefound, these reissued military services parts, it was now out there, but we’re obsessed with manufacturing a lot more and a lot more. The provocation I have for the sector is: allows use and work with what we’ve received.”
Raeburn also termed on the sector to start offering products according to season: “Spring merchandise are sent in the coldest months, then go on sale prior to it gets heat and you flip it spherical, so the same occurs on the other side with winter season merchandise.
”My perspective is it’s fundamentally flawed, all of a unexpected we’ve had this pause to consider what the future can appear like.”
The assortment is immediate to consumer and accessible on the Christopher Raeburn website.
Designer Christopher Raeburn carrying Raefound, introduced through LFW.
Playful brand name Charles Jeffrey Loverboy rounded off the evening, launching a pre-SS21 assortment that was “designed and executed” through lockdown.
The twenty-piece variety is unisex and consists of “images of self portraiture captured by Charles through a period of self-reflection and isolation.” It consists of oversized knits, hoodies, T-shirts and tracksuit trousers.
When it goes on sale in December, five% of sales will be donated to LGBT+ charity Kaleidoscopic Rely on.
The designer also hosted a fundraising evening for British isles Black Pride, with are living stream musical performances on the London Trend Week platform.
Charles Jeffrey Loverboy
Drapers’ verdict on day two of LFW June 2020
Raeburn and Charles Jeffrey Loverboy were being among the number of makes that have managed to start new collections through London Trend Week in the wake of the Covid-19 pandemic.
Equally made use of the digital platform as an possibility to improve awareness of their new products , which will raise consumer desire at a time when trend requirements it most.