It is the very first time the retailer has available menswear, and the array will start in March online, in selected Warehouse shops and with Up coming and Zalando.
Sustainability is essential to the collection and merchandise element fibres with a small environmental effect, which include natural and organic cotton, sustainable viscose and recycled polyester. The entire range has at minimum 50% sustainable fabrics per item. Retail rates array from £15 for a T-shirt to £220 for a coat.
Utility workwear inspires the aesthetic of the supply and essential types involve tapered trousers, granddad collar shirts and colour block crew sweatshirts.
Paula Stewart, managing director for Warehouse, said: “[the start] enables the brand to prioritise sustainability but due to the fact it qualified prospects us to fill what we believe, is a hole in the market place, and just after forty many years of remaining a cornerstone of womenswear retail, spring 20 will mark a new chapter in the brand’s heritage.”