Freemans adds Bonprix to brand roster

Davida Erdahl

German style worth brand Bonprix is owned by Freemans’ parent business Otto Team. The outfits array on Freemans contains 5,000 pieces, ranging from lingerie to outerwear. Dimensions go from a six to 32, even though retail prices array from £4.99 for bikini bottoms to £139.99 for a suede biker jacket. […]

German style worth brand Bonprix is owned by Freemans’ parent business Otto Team.

The outfits array on Freemans contains 5,000 pieces, ranging from lingerie to outerwear. Dimensions go from a six to 32, even though retail prices array from £4.99 for bikini bottoms to £139.99 for a suede biker jacket.

In September 2020, Freemans relaunched as a “digital division store” throughout its web page, application, social channels and publications catalogues. It has due to the fact additional a number of new makes to its provide, which include Seasalt, Quiz, Radley, Dorothy Perkins and Miss Selfridge.

As component of the relaunch, the retailer signed a 3-year partnership with Welsh style designer Julien Macdonald last year. The 1st Freemans Star by Julien Macdonald distinctive womenswear and household array launched in March.

Richard Cristofoli, main purchaser officer at Freemans, said: “The introduction of Bonprix is a even more illustration of the evolution of Freemans.  We think that ideal now there is a huge prospect for a digitally-dependent fantastic worth style brand. We feel it flawlessly enhances the broader Freemans provide.

“We preferred to generate a instant in time that celebrates fantastic worth style and that is linked to the anticipation of Summer season.  The advert marketing campaign does precisely that, complete of power and fun with a cheeky homage to Kylie, that includes incredible product at amazing prices all centred close to Karen Hauer – who embodies the spirit and power of the brand.”

 

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