GFG launches inaugural Southeast Asia Trender report

Davida Erdahl

World Fashion Team (GFG), the top on the internet manner & way of living spot in expansion marketplaces, has declared the start of Zalora’s inaugural Southeast Asia Trender report. The report examines the effect of shifting sector tendencies and recalibrates views and strategies to aid businesses navigate the difficulties introduced […]

World Fashion Team (GFG), the top on the internet manner & way of living spot in expansion marketplaces, has declared the start of Zalora’s inaugural Southeast Asia Trender report. The report examines the effect of shifting sector tendencies and recalibrates views and strategies to aid businesses navigate the difficulties introduced on by Covid-19.

 

“This has truly been an unprecedented yr for manner and way of living retail, with firms almost everywhere deeply affected by movement constraints and disrupted supply chains. Unsure occasions need a lot more decisive motion, but leaders facial area difficulties in accessibility to responsible shopper data as all past patterns occur breaking down,” Gunjan Soni, main govt officer, Zalora Team mentioned in a press launch.

 

“This is why we determined to harness the rich data we hold and are functioning intently with our valued associates by using ‘Data by GFG’ to deliver further insights into difficulties this sort of as shopper obtaining conduct, geo segmentations, as effectively as assortment. We hope that this report will be in a position to serve as a north star in assisting gamers in the ecosystem much better fully grasp the evolving landscape and be in a position to strategy strategically for 2021 and the several years past,” Soni mentioned.

 

The formal start of the report took spot by using a reside webinar, which made available a deep dive into the report’s important themes, together with: E-commerce acceleration is here to remain – the onset of Covid-19 has accelerated adoption of e-commerce and digital payments as a lot more people in the region embraced on the internet buying through this period of time The long term is younger and female – ladies in SEA lead to eighty for every cent of all house buys, outshopping men by twenty for every cent, and spend 40 for every cent a lot more time on on the internet vendors. The region is residence to over 200 million millennial and Gen Z buyers who are predicted to comprise the biggest buying foundation in coming several years as they access their mid-20s and make larger disposable incomes Fashion and way of living categories have shifted – though challenging strike by the pandemic, manner desire did not disappear, but has in its place shifted. Need for categories like sports activities and activewear, loungewear, children’s dress in, elegance and residence & living surged, jointly with health and fitness and cleanliness goods and, building and offering sustainability commitments is important – ninety for every cent of customers who answered the survey in Southeast Asia displayed fascination in buying for sustainable goods and a lot more than fifty for every cent were being willing to shell out a top quality.

 

The webinar also highlighted a panel dialogue by sector experts, together with Gunjan Soni, main govt officer, Zalora Ettore Strapazzon, direct for Trender, Zalora Samuele Saini, sector direct of applications, e-commerce and amusement, Google SEA and Warren Hayashi, president, Ayden Asia Pacific, who shared their predictions on the long term of the sector, as effectively as ideas on methods to connect with the “new consumer”.

Fibre2Fashion Information Desk (JL)

World Fashion Team (GFG), the top on the internet manner & way of living spot in expansion marketplaces, has declared the start of Zalora’s inaugural Southeast Asia Trender report. The report examines the effect of shifting sector tendencies and recalibrates views and strategies to aid businesses navigate the difficulties introduced on by Covid-19.

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