Gola and Global Brands partner to launch apparel collection in Europe

Davida Erdahl

British heritage athletics manufacturer Gola and the European division of Global Brand names Group have announced a multi-yr partnership to launch a new Gola-branded apparel collection, in a offer brokered by IMG, a leader in athletics, fashion, situations and media. The new men’s and women’s variety will present an authentic seem and experience influenced […]

British heritage athletics manufacturer Gola and the European division of Global Brand names Group have announced a multi-yr partnership to launch a new Gola-branded apparel collection, in a offer brokered by IMG, a leader in athletics, fashion, situations and media. The new men’s and women’s variety will present an authentic seem and experience influenced by British Sports Heritage.

The line will include t-shirts, sweatshirts, tracksuits and jackets, and will later on be extended to include kids’ attire, components, socks, sleepwear and underwear. It will be accessible for invest in across Europe and Russia in chosen fashion and department merchants beginning in February 2022.

Founded in 1905, Gola is an internationally recognised lifestyle manufacturer renowned for its quintessentially British roots, personality and powerful sporting heritage. The new attire selection will celebrate this by merging original Gola styles with up to date models and the hottest developments.

“Gola is an iconic, beloved British manufacturer that has constructed its track record about one hundred fifteen decades. We’re thrilled to be partnering with the manufacturer and leveraging our skills and sources in the course of Europe at every single stage of progress, from thought and style and design suitable as a result of to sourcing, producing, distribution and marketing. This new selection stays real to Gola’s origins as a heritage athletics manufacturer, though presenting up to date authenticity and wearability,” claimed Eno Polo, president of Europe for Global Brand names, in a push release.

“Our clients count on the ideal mix of high-quality, heritage and on-trend style and design and this new attire selection provides all of that,” claimed Tony Evans, Gola’s handling director. “We’re particularly delighted to be partnering with Global Brand names to start this new variety that builds on our sportswear pedigree with up-to-day styles that will attractiveness to both equally new and existing Gola lovers.”

“We are truly energized about this collaboration in between Gola and Global Brand names, and to be combining Gola’s distinctive type with the hottest fashion developments for the brand’s initial European-broad attire selection. We have no doubt the new selection will be pretty popular,” claimed Natalie Horne, affiliate vice president of licensing at IMG.

Fibre2Fashion Information Desk (KD)

British heritage athletics manufacturer Gola and the European division of Global Brand names Group have announced a multi-yr partnership to start a new Gola-branded attire selection, in a offer brokered by IMG, a leader in athletics, fashion, situations and media. The new men’s and women’s variety will present an authentic seem and experience influenced by British Sports Heritage.

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