Gucci pulled back again the curtain on backstage preparations for its Milan manner week 2020 demonstrate, kicking off Italy’s luxury lineup of runways in a special way.
Manner devotees showed up expecting innovation — and an encounter. After all, the show’s invite came by way of WhatsApp, was followed by the hashtag #GucciTheRitual and, later on continue to, punctuated by a shot of designer Alessandro Michele in his car en route to the celebration.
As showgoers entered the Gucci Hub, they came on a specific kind of backstage. Instead of the normal focus on the editorial and celebrity who’s-who in the place (initially, anyway), pre-demonstrate products sitting very and berobed in hair and makeup took the lion’s share of consideration. Innovation — and immersion? Examine.
Attendees stood by viewing as mascara was created to operate beautifully down sleek-as-stone cheeks. Hair was blown, combed and coaxed sleekly into location before staying concluded with glowing bands and clips. The frequently constructing electricity and anticipation were being palpable.
As the makeup artists and hairstylists wrapped up their contribution to the thoughtfully choreographed performance, products created their way to a circular phase and the lights went darkish.
Lastly, the curtain dropped to reveal the magic guiding the assembly of the closing appears. Robes fell open, dressers went to perform and — as the viewers appeared on, voyeurs now set back again from a most trendy set — Michele moved among the the products.
As soon as every single model’s search was concluded, they took their location at the edge of the phase going through the viewers, whose view was at any time-modifying as the carousel turned. Gucci’s signature classic-inspired appears were being, of program, the focus, with striking street fashion and luxe Halloween costuming coming to mind. Sailor appears, Victorian gowns, bondage extras and pilgrim stylish were being all present.
There were being murmurs of Fellini all through the filmic manufacturing. Indeed, Gucci’s cinematic components of publicity were being as gorgeous as the manner.