House of Fraser launches ‘staying in-in’ collection

Davida Erdahl

The ‘Dress-In-Gown’ by Biba retails for £60 and is part of the assortment of loungewear essentials for what the retailer phone calls its “In-In Collection”. The office retail store says it is “encouraging men and women to get dressed up in the comfort of their personal properties as we move […]

The ‘Dress-In-Gown’ by Biba retails for £60 and is part of the assortment of loungewear essentials for what the retailer phone calls its “In-In Collection”.

The office retail store says it is “encouraging men and women to get dressed up in the comfort of their personal properties as we move into a festive bash season like no other.”

The selection, that includes nightwear and dressing robes, retails from £18 up to £627. It claimed online searches in the United kingdom for loungewear sets have increased by 124% in the previous 12 months.

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