Hybrid Apparel signs multi-year deal with Hurley brand

Davida Erdahl

Hybrid Apparel has signed a multi-yr licensing deal with the Hurley model to layout, manufacture and offer women’s apparel for surf-model huge, Hurley. Hybrid has also employed 13-yr Hurley veteran Natasha Thomsen as vice president, Women’s Revenue – World Manufacturers. Hurley is a surf, skate and snow way of life […]

Hybrid Apparel has signed a multi-yr licensing deal with the Hurley model to layout, manufacture and offer women’s apparel for surf-model huge, Hurley. Hybrid has also employed 13-yr Hurley veteran Natasha Thomsen as vice president, Women’s Revenue – World Manufacturers. Hurley is a surf, skate and snow way of life model, which is managed by Bluestar Alliance.

Hybrid Apparel, launched in 1997 in Orange County, California, has develop into a industry leader in men’s, women’s and young ones apparel.

“We believe Hybrid Apparel has an opportunity to elevate and increase Hurley’s women’s business based mostly on white room we currently see in the marketplace,” claimed Hybrid Apparel CEO Invoice Hutchison. “Hybrid Apparel is a industry leader in women’s apparel that will now consist of Hurley in its assorted combine of main leisure and pop-lifestyle licenses, with field-very best talent in layout, merchandising, sourcing, marketing and profits. This will permit us to convey innovation to the Hurley model through velocity to industry with defining and slicing-edge products and solutions.”

“Understanding the founding rules (inclusion, innovation, positivity) of the model, Hybrid Apparel will go on to be a beneficial model steward and a microphone for youth by remaining connected to Hurley’s roots in surf, tunes and art,” claimed Ralph Gindi, chief running officer of Bluestar Alliance.

Hybrid declared it has employed 13-yr Hurley veteran Natasha Thomsen as vice president, Women’s Revenue – World Manufacturers.

“Natasha has a deep understanding of Hurley brand’s roots, lifestyle and consumer dynamics important to the model eyesight,” claimed Hybrid Apparel chief merchandising officer Kristye Anderson. “Her concentration will be to manage and acquire relationships with key merchants and function intently with layout and merchandising teams.”

Fibre2Fashion News Desk (SV)

Hybrid Apparel has signed a multi-yr licensing deal with the Hurley model to layout, manufacture and offer women’s apparel for surf-model huge, Hurley. Hybrid has also employed 13-yr Hurley veteran Natasha Thomsen as vice president, Women’s Revenue – World Manufacturers. Hurley is a surf, skate and snow way of life model, which is managed by Bluestar Alliance.

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