John Lewis launches first virtual Christmas Shop

Davida Erdahl

Customers can use their laptop or computer, smartphone or tablet to click on via the virtual store, prior to clicking on tagged products and solutions to come across out a lot more data. The retailer launched its Christmas store previously this 12 months just after lookups on the internet site soared. Christmas […]

Customers can use their laptop or computer, smartphone or tablet to click on via the virtual store, prior to clicking on tagged products and solutions to come across out a lot more data.

The retailer launched its Christmas store previously this 12 months just after lookups on the internet site soared. Christmas product sales at John Lewis are up 112% in comparison to 2019. Profits of Christmas trees and decorations are up 232% and 156% respectively in comparison to very last 12 months.

Dan Cooper, head of Christmas at John Lewis & Associates, mentioned: “We know that Christmas could possibly glance a very little unique to our buyers this 12 months, with smaller sized celebrations at residence and video phone calls to loved types. But we also know that numerous are on the lookout ahead to the small joys that the festive season brings: from adorned fireplaces to wreaths on doorways.

“Our buyers are organizing previously than ever to revel in the festivities and most likely unfold out the jobs to keep away from any very last minute rushes. This 12 months we have designed a Christmas store that will of training course delight and encourage our buyers but we have also concentrated on building it a basic journey that indicates they can tick off their checklist fortunately and safely.”

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