Off-White’s very engaged social media following has assisted the label to keep the leading place on trend search platform Lyst’s Index, which analyses shopper’s browsing, seeking and buying patterns to identify the leading 20 most well-known brands each and every quarter.
It is the third consecutive quarter that Off-White has topped the checklist.
An Off-White arrow-print facemask – desire for facemasks has soared by 496% in the first quarter of 2020, Lyst indicates – proved the most well-known menswear product for the duration of the time period.
Balenciaga took 2nd place on the Lyst Index following an impactful autumn 20 demonstrate at Paris Fashion Week in March, which function a flooded catwalk to increase awareness of weather modify.
Nike was among the the swiftest risers on the Index for the duration of the first quarter of 2020. The sportswear was propelled into third position, edging Gucci into fourth place, as a result of enhanced shopper desire for fitness center equipment, hoodies and tracksuit bottoms for the duration of world wide lockdowns resulting from the Covid-19 pandemic. Nike also benefited from a spike in product sales from its extended-running sneaker collaboration with basketball star Kobe Bryant, who died in a helicopter crash previously this year.
Between the best womenswear merchandise for the duration of the quarter had been Bottega Veneta’s Cassette bag, patterned Gucci tights and a tiger sweatshirt from Anine Bing. New entrants on the Lyst Index involved French luxury label Jacquemus in fifteenth put and US designers Thom Browne and Rick Owens in 19th and 20th place, respectively.
In menswear, the best merchandise involved a fleece zip sweater from Loewe, a Gucci and Disney collaboration hoodie and cargo trousers from Stone Island.
Lyst finds the best merchandise by checking social media mentions, on-line searches, site sights and product sales.
“The Lyst Index exhibits that shopper allegiance to highly effective brands remains sturdy, even in these unsure moments,” mentioned Lyst co-founder and CEO Chris Morton. “But the way in which persons interact with brands and store for trend is switching quickly. The Covid-19 disaster is accelerating shifts that had been presently going on in our industry and catalysing even more adjustments. In this unparalleled minute, electronic is more vital than at any time to trend brands. Information and facts and conversation are essential for our group.”