Shailesh Chaturvedi, MD, Arvind Fashions, Retail News, ET Retail

Davida Erdahl

BENGALURU: Arvind Trend Ltd (AFL), that runs outlets of Calvin Klein, Tommy Hilfiger and Sephora, finds India to be the most rewarding market place in Asia as it retains a kitty of around 100 cities and compact cities for fashion retail business. In accordance to Shailesh Chaturvedi, the newly-appointed handling […]

BENGALURU: Arvind Trend Ltd (AFL), that runs outlets of Calvin Klein, Tommy Hilfiger and Sephora, finds India to be the most rewarding market place in Asia as it retains a kitty of around 100 cities and compact cities for fashion retail business. In accordance to Shailesh Chaturvedi, the newly-appointed handling director of AFL, the enterprise has given him the mandate to develop and improve its models in smaller sized cities this year.

“Most international locations in this part of the globe give just one-metropolis business. Indonesia just has Jakarta. Philippines has Manila. Australia has only Melbourne, Sydney and Brisbane,” stated Chaturvedi. Owning worked in Hong Kong at everyday apparel rival Benetton in 2005-06, he in comparison and stated, “India, on the other hand, has significant intake centers in smaller sized cities for each on-line and offline retail. It provides 100-plus cities to do business in, like China.”

This perception on India will come even as AFL is elevating Rs two hundred crore to improve its harmony sheet this year. In the fiscal, the retailer pruned its portfolio of models and exited some, like Hole, The Children’s Area and Hanes in a bid to slash losses. In July, Walmart-owned Flipkart had picked up about 27% stake in AFL’s newly formed subsidiary Arvind Youth Manufacturers, which owns denim label Traveling Equipment.

The everyday and denim player, nonetheless, expects whole business restoration by mid-year paced by the ongoing vaccination push. It registered eighty% restoration in the 3rd quarter finished December pushed by fantastic festive season and wintertime product sales.

“We want to penetrate compact cities and Tier 3 and four cities as we observed progress in our business in these marketplaces around last year. Covid-19 has not strike these marketplaces,” Chaturvedi informed ET.

AFL, owned by Ahmedabad-based textile company Arvind Ltd, commenced operations in 1993. At present, the BSE-shown enterprise is current by way of 1,two hundred exclusive manufacturer retailers, fourteen,000 multi-manufacturer retailers and 3,four hundred significant structure outlets.

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