Swimwear Trend 2020: Staycation Mode

Davida Erdahl

WWD design and style director Alex Badia and his staff styled by way of Zoom in a series of conferences, like a virtual “run-through” with the photographer unpacking dresses two times prior. On shoot working day, the design was directed by way of Zoom on which search to place on […]

WWD design and style director Alex Badia and his staff styled by way of Zoom in a series of conferences, like a virtual “run-through” with the photographer unpacking dresses two times prior. On shoot working day, the design was directed by way of Zoom on which search to place on and how to design and style it, like displaying her a Grace Kelly reference to tie the scarf and what props to attempt, which were sent to her direct from Target. There was a Zoom meeting with the make-up artist two times before the shoot, who did sample seems on herself and sent new, unused make-up to the photographer. The make-up artist did a FaceTime tutorial with the design on how to implement the make-up 1 working day prior to the shoot, and all over again on shoot working day, while the design styled her hair as directed by Alex Badia.

As for the site: The shoot took place on the photographer’s rooftop to make distancing uncomplicated (and following he had been quarantining for six weeks). The result: a modern search at nostalgia in these purchase-now designs, from pouf-sleeve tops and significant-waisted silhouettes to playful prints.

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