The rental revolution antidote to fast fashion | News

Davida Erdahl

“The a lot more feasible choices to rapidly trend there are, the superior,” reported Shepherdson who joined the rental system in November previous yr.

When she 1st started at the trend rental system, models she spoke to about coming on the system reported renting was “not their priority”.

However, Shepherdson believes inroads have been designed, and the rental market is rising as both of those people and models are turning into a lot more acutely aware of how to be a lot more sustainable with trend.

“Even in the earlier six months things have improved so considerably that models are now approaching us. I really don’t know if we’ve achieved a tipping issue with all the flooding and fires, or whether or not rental is a lot more well regarded now,” she reported.

But a lot more is necessary to modify conduct: “Customers are prepared for some thing unique and

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