Royal Enfield, Levi’s ink deal, unveil new apparel range, Retail News, ET Retail

Davida Erdahl

NEW DELHI: Royal Enfield and Levi’s have struck a partnership to catch the notice of motorbike riders and denim lovers alike.

Though Royal Enfield will convey in the understanding of motorcycling, the apparel lover Levis’ will be the brands, claimed Puneet Sood, head of apparel business at Royal Enfield.

The partnership will retail jeans and jackets built from CORDURA® denim with superior abrasion resistance. They are purposefully made with capabilities like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, superior visibility reflective tape and more.

In addition, there is a large range of graphic t-shirts available in the collection, with styles produced by a multi-disciplinary artist, Toria Jaymes, who is effective less than the guise of “Remain Outside”. Toria has a robust, reliable style and design language, and is a rider herself. She has previously collaborated with Royal Enfield and is normally observed in

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