Unilever to drop terms like ‘whitening’ from beauty products

Davida Erdahl

Buyer merchandise huge Unilever said Thursday it is aiming for a “more inclusive vision of beauty” in its pores and skin care merchandise and will eliminate words these as “fair,” “whitening” and “lightening” from its merchandise, a shift that arrives amid powerful international debate about race sparked by the Black Life Make any difference movement.

As element of the change, Unilever will in coming months adjust the name of its “Fair & Lovely” products that is made use of for pores and skin-lightening and bought in Asia, the firm said.

“We are absolutely fully commited to owning a international portfolio of pores and skin care models that is inclusive and cares for all pores and skin tones, celebrating larger range of elegance,” Sunny Jain, the head of Unilever’s Magnificence & Individual Care. “We recognize that the use of the words ‘fair,’ ‘white’ and ‘light’ suggest a singular ideal of elegance

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