Breaking information: Balenciaga’s brand new, broadcast-influenced marketing campaign spills satirical stories about modern society.
The boundary-pushing movie went viral upon its launch on Tuesday. Comprehensive with an ominous, backbone-chilling soundtrack (courtesy of sound musician Wolf Eye), the luxury style brand’s dystopian evening information section features digitally manipulated products dressed as anchors with prosthetically pronounced cheekbones.
Dressed in head-to-toe Balenciaga, the anchors supply fictitious headlines these kinds of as “No additional traffic jams!” “Planets realign,” and “Pedestrians are back” with emotionless expressions. Their inexpressive eyes and speechless scripts unveil a sense of desensitization towards world-wide media in a world oversaturated with information.
In addition to a created up political marketing campaign that evidently benefits in a “record turnout pushed by youthful persons,” the section reveals faux information bytes that slide from correct to still left at the base of the display: “In place, human beings are not able to cry” “Some