New CEO for Pentland Brands

Davida Erdahl

Chief operating officer and deputy CEO Chirag Patel will acquire around from Very long at the helm of Pentland Brands on 1 January.

Patel joined Pentland as global vice president of solution and marketing in 2014. He was appointed director of global strategy in 2016 and chief operating officer in January 2018.

In his new part at mum or dad company Pentland Team, Long’s obligations will involve overseeing its finance, tax and banking interactions.

Pentland Brands has also introduced a number of other executive improvements as aspect of a current strategic review.

White Stuff’s Penny Herriman will join afterwards this yr as chief marketing officer. Herriman is now consumer director at White Things and was previously global brand director at Boden from 2013 to 2019.

Pentland’s chief HR officer, Jon Godden, will grow to be chief operating officer and guide the IT, HR, authorized portfolio, venture management and workplace functions.

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