But final thirty day period, H&M confronted a new outcry, this time from Chinese people who seized on the company’s renouncement of the cotton as an assault on China. Social media loaded with offended demands for a boycott, urged on by the govt. Worldwide brands like H&M risked alienating a region of 1.four billion folks.
The furor underscored how global apparel brands relying on Chinese materials and factories now confront the mother of all conundrums — a conflict vastly extra complex than their now-familiar reputational crises around exploitative performing situations in lousy international locations.
If they are unsuccessful to purge Xinjiang cotton from their provide chains, the apparel organizations invite