Ferrari to drop its own fashion collection in hopes to expand brand’s luxury lifestyle quotient, Retail News, ET Retail

Davida Erdahl

MARANELLO, ITALY: Talk about quick manner. Ferrari is racing as a result of the gears to bring its Prancing Horse manufacturer to the catwalk and good dining in an endeavor to woo rich clients further than its devoted supporters.

The Italian company renowned for its Components Just one racing workforce and large-powered sports cars and trucks adorned with the Cavallino Rampante emblem is launching a manner collection on Sunday and reopening a restaurant in its hometown of Maranello two days afterwards.

The clothing line arrives from artistic director and previous Armani designer Rocco Iannone whilst Michelin-starred Italian chef Massimo Bottura is relaunching the restaurant the place founder Enzo Ferrari at the time dined with buddies and Components Just one stars.

Nicola Boari, Ferrari’s main manufacturer diversification officer, advised Reuters the intention was to access new consumers “in phrases of both age and society” – further than its racing supporters and

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