When no one wants the ‘summer collection’, fashion retailers design masks, WFH lines to survive Covid crisis, Retail News, ET Retail

Davida Erdahl

This is the time of the 12 months, normally, in a manner cycle that lends by itself to summery drapes, trendy classics, rather motifs and floral prints, holding out the guarantee of a ‘refreshing’ summer months assortment. Consumers, predictably, are taken in by this deluge of trendsetting (and instagrammable) manner statements and acquiring the most up-to-date styles to spruce up the wardrobe.

But the predicament has transformed considerably this summer months time. And how! The coronavirus crisis has dealt a critical blow to the apparel sector, which is looking at zero offline retail gross sales and even the on the net gross sales have been minimize down to dimensions. Locating a market place for suppliers and retailers has been difficult and will proceed to be, presented the 360 degree change in the customer mindset.

The need for cotton globally has also nosedived, with the United States Section of Agriculture (USDA)

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