Museum Louvre turns to merchandise, but will selling T-shirts and face masks save it?, Retail News, ET Retail

Davida Erdahl

PARIS: Can face masks and T-shirts conserve the Louvre? Most likely not, but it’s possible they can assistance preserve the museum’s name alive though its doorways continue to be shut. In standard occasions, the Louvre is a single of the most frequented museums in the planet: 9.6 million individuals walked its halls in 2019.

But the coronavirus has deprived it of international travelers and federal government decrees closed it down two times for almost six months previous 12 months, a reduction of 90 million euros (about $108 million) in earnings, according to the Louvre. Because previous March, the museum, alongside with other French cultural establishments, has remained shut indefinitely. (It opened previous 12 months from early July to the finish of October.)

“We have to have to uncover new strategies to make cash,” claimed Adel Ziane, director of exterior relations for the Louvre. “The COVID disaster has designed it extra

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