Browns ‘makes history’ with its new Mayfair home

Davida Erdahl

Browns last but not least gets to belatedly rejoice its golden anniversary by opening its new flagship on Mayfair’s Brook Avenue this thirty day period.

The store experienced been scheduled to open up in summer time 2020, to coincide with the retailer’s fiftyth anniversary, but Covid-19 place paid to that. Browns will open up its doors on twelve April, when “non-important” retail is permitted to get started buying and selling again. It will depart London’s South Molton Avenue, where Joan “Mr B” and Sidney Burstein set up store in 1970, and resettle a stone’s throw away at 39 Brook Avenue.

The luxury retailer, which was acquired by Farfetch in 2015, hopes the new environment – where Claridge’s is among the its neighbours – will assistance to stimulate a a lot more affluent shopper base. Its other store, Browns East, opened in Shoreditch in 2017.

Intended by architecture and structure

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