When Paul Hayes joined Seasalt in 2013, it was a modest regional business with 11 shops throughout Devon and Cornwall. Under his leadership, it has created an international name on its coastal allure. It now has 70 shops in the British isles and Eire and around 400 stockists throughout the British isles and Europe.
On Thursday, Hayes took element in a Drapers Connects on line interview to discuss how the business has navigated the coronavirus disaster and what the upcoming retains as lockdown eases. Right here are the highlights:
Partaking with people as a result of the crisis
“We are seeing persons paying out much more time studying e-mails. In the earlier, electronic mail was noticed as a little something that was potentially dying, but we have noticed much more fascination. We’ve noticed customers using desktops much more more than this period, when just before anything was shifting in the