US’ study: consumers can adopt sustainability by buying luxury goods

Davida Erdahl

US’ scientists have mentioned that individuals can adopt a sustainable use way of life by investing in long lasting high-finish and luxurious solutions. This is mainly because luxurious items have a distinctive, sustainable trait of staying long lasting, which involves staying prolonged-lasting and timeless in design and style. As a result, these can to have a lengthier lifespan than decrease-finish solutions.

The assessment has been carried out by scientists from Columbia University and Georgetown University, and is staying posted in the Journal of Marketing. Jennifer Solar, Silvia Bellezza, and Neeru Paharia are the scientists who examined the problem.

The scientists say that luxurious items have a distinctive, sustainable trait that gives them a lengthier lifespan than decrease-finish solutions.

Solar suggests that “We suggest that luxurious items have a distinctive, sustainable trait of staying long lasting, which involves staying prolonged-lasting and timeless in design and style, thus enabling them to have

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