Levi’s India back to growth, outpace most other Asian markets, Retail News, ET Retail

Davida Erdahl

Denim maker Levi’s Strauss & Co stated India has come back to growth, outpacing other Asian markets which declined 8% as a region.

Until eventually past quarter, most attire organizations together with Levi’s had declined thanks Covid-related lockdowns and stringent limitations just after reopening “India’s performance was slightly forward of the Asia region and importantly, this market grew in contrast to Q1 of 2019 driven by the acceleration of the electronic ecosystem and the ongoing transformation of our keep fleet and franchise community,” Levi’s main economic officer Harmit Singh informed buyers.

Almost two quarters ago, Levi’s stated it took back inventory from shut franchisees in India and reallocated it to pure participate in ecommerce, which assisted the on-line channel. In addition, it also shut underperforming outlets and possibly upgraded and expanded other folks into superior locations.

Globally, the retailer claimed a double-digit profits drop at thirteen% for its fiscal initial

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