From the PMO to FM Nirmala Sitharaman, Khadi masks are in vogue during Covid-19, Retail News, ET Retail

Davida Erdahl

If you adopted Finance Minister Nirmala Sitharaman’s economic stimulus bulletins unfold out more than 5 days carefully, 1 issue would have stood out — the appearance of a new mask each working day.

When some of them ended up keenly matched with her attire in their modern pinks and summery greens through the media briefings, some others extra a wide variety of hues to her serious persona.

Previously in May well, Sitharaman had tweeted shots of khadi masks by Khadi & Village Industries Commission (KVIC) saying that these are breathable and stylish to use. KVIC, which helps in the institution and improvement of khadi and village industries, started producing masks in April from their napkins stitching centre in Nagrota, Jammu. “We converted it into a khadi masks’ stitching centre, developing ten,000 masks day-to-day. Cotton and silk alongside one another act as mechanical and electrostatic limitations respectively to shield versus disease.

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