Retailers recast spring looks for coronavirus lockdowns, Retail News, ET Retail

Davida Erdahl

By : Melissa Fares

NEW YORK : Determined to offer pricey spring appears through the coronavirus lockdown, merchants are turning to social media to clearly show their most current kinds in somber, remain-at-home configurations.

The attractive, $298 Reformation summer costume? A product wears it lounging by itself on her mattress. The $148 lime eco-friendly miniskirt with buttons? It appears high-quality following to the residence plant.

Skimpy attire, brightly-colored jackets and mini skirts usually fly off retailers’ shelves at this time of yr. But not in 2020.

Most clients are being indoors for the foreseeable long term as their medics struggle the coronavirus pandemic. The problem for merchants, as Simon Wolfson, CEO of British style chain Upcoming, just lately put it: “Men and women do not buy a new outfit to remain at home.”

“Non-important” merchants have presently shut their merchants in the United States and big European markets. Many are

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