The girly ‘Strawberry Dress’ is the hottest look of summer 2020

Davida Erdahl

When lifestyle presents you lemons, get the #StrawberryDress. The should-have trend merchandise of summer 2020 isn’t a tie-dye sweatsuit or residence slippers to shuffle all-around your apartment whilst doing the job from home. It is a gloriously impractical $490 strawberry-studded midi-costume accomplished up in pink tulle, glitter and ruffles that […]

When lifestyle presents you lemons, get the #StrawberryDress.

The should-have trend merchandise of summer 2020 isn’t a tie-dye sweatsuit or residence slippers to shuffle all-around your apartment whilst doing the job from home.

It is a gloriously impractical $490 strawberry-studded midi-costume accomplished up in pink tulle, glitter and ruffles that is ubiquitous on Gen-Z Instagram and TikTok feeds — and has earned its have hashtag with almost 10,000 posts displaying fashionistas wearing the look whilst prancing in fields or lounging on picnic blankets.

“I consider persons are looking at the costume as an escape from lifestyle suitable now,” Lirika Matoshi, the designer driving the playful piece, which also arrives in in addition dimensions up to 18, informed The Post.

The dress’ success is sweet revenge for the 24-12 months-aged, whose application to the Fashion Institute of Technologies was rejected in 2016.

“I taught myself,” mentioned Matoshi, who life aspect time in Tribeca but has been investing time in her indigenous Kosovo, where by her trend line’s manufacturing unit is found. She mentioned she’s been doing the job “24/7” to keep up with desire for the fruity frock, which elevated in desire by 738% in the 1st 10 days of August as opposed to July. It takes 3 persons about two days to drape Matoshi’s made-to-get gown on a model.

Busy Philipps' 12-year-old daughter, Birdie.
Chaotic Philipps’ twelve-12 months-aged daughter, Birdie, in Lirika Matoshi’s Strawberry Midi Gown.Chaotic Phillips

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“My models are motivated by my childhood,” she mentioned, noting that she attracts imagery from character, irrespective of whether it’s strawberries or clouds, which impart “a heat experience of a far better time.”

Nostalgia for far better occasions was Hannah Ayoubi’s reason for getting the costume.

Hannah Ayoubi
Hannah AyoubiHannah Ayoubi

“Being locked up all working day for months and wearing absolutely nothing but pajamas each and every working day was seriously generating me overlook dressing up and wearing make-up,” Ayoubi, who functions as a storyboard director for Warner Bros. in Los Angeles, informed The Post. Just after looking at a TikTok movie of a pleased customer seeking on the punchy piece “a million occasions,” she determined to get it.

“I seriously preferred that blast of serotonin from acquiring some thing new and rather, and I informed myself, ‘I haven’t been getting new garments these past many months because of quarantine, so that justifies this buy,’ ” she mentioned. “And truthfully, it’s truly worth each and every penny… the costume is magic.”

Katya Frakine, a 22-12 months-aged who life close to Kings Freeway in Brooklyn, determined to eventually pull the induce on the look after a 12 months of getting it bookmarked on her computer system. “Even even though there is nowhere to go, I experienced established a aim to get the costume,” mentioned Frakine, who requested the frothy costume in July after landing a new job as an animator.

“I generally costume quite modestly, so wearing the costume can make me experience much more self-confident and assertive,” claims Frakine, who ideas to pair it with brown leather sandals and a boater hat with a crimson ribbon and matching strawberry facts.

Tess Holliday wore the Strawberry Dress at the 2020 Grammys
Tess Holliday wore the Strawberry Gown at the 2020 GrammysFilmMagic

Even even though product Tess Holliday wore the costume on the Grammys crimson carpet back in January, it’s the social media-pushed teen obsession with the rather rural aesthetic recognised as “cottagecore” that is driving its attractiveness. It was also not too long ago worn by Chaotic Philipps’ twelve-12 months-aged daughter, Birdie, on Philipps’ Instagram.

The dreamy layout has spawned Sailor Moon-design and style enthusiast illustrations, a movie-video game edition to healthy the cuddly figures in “Animal Crossing” and, to Matoshi’s dismay, a great deal of low-cost knockoffs which include a $13.59 edition from Amazon.

“You simply cannot seriously cease it,” mentioned Matoshi, who’s been doing the job with copyright attorneys to battle the faux frocks from proliferating.

And even even though the costume looms massive on the web, consumers are displaying off the fantastical look in the serious entire world, too.

“I wore it the other working day to Costco,” mentioned Frakine. “I purchased like 10 lbs of rooster whilst wearing the costume.”

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