Tiffany & Co. launches pop-up with Flowerbx in time for Valentine’s Day

Davida Erdahl

Just in time for Cupid’s big working day, Tiffany & Co. is presenting bauble buyers a one particular-stop shop for their bracelet and bloom wants.  Tiffany unveiled its initial collaboration with London-based flower delivery service Flowerbx on Wednesday. The diamond daydream-turned-urban yard has taken root in Tiffany’s Flagship Upcoming Doorway […]

Just in time for Cupid’s big working day, Tiffany & Co. is presenting bauble buyers a one particular-stop shop for their bracelet and bloom wants. 

Tiffany unveiled its initial collaboration with London-based flower delivery service Flowerbx on Wednesday. The diamond daydream-turned-urban yard has taken root in Tiffany’s Flagship Upcoming Doorway (6 E. fifty seven St.), the place it will continue to be until finally Feb. eighteen. 

Marking Flowerbx’s initial stateside pop-up, the partnership is a fitting celebration of the legendary jeweler’s momentary dwelling Tiffany’s longstanding Fifth Avenue flagship, at 727 Fifth Ave. considering that 1940, is beneath renovation until finally late 2021. 

Established in a subway car in the store’s atrium, the parked petal pusher will continue to be for two weeks — and is Instagram-ready. The thoughtful menu is ideal for Valentine’s Day and functions floral preparations and potted plants ranging from $one hundred fifty five to $760, à la carte florals priced from $30 to $eighty five, and vases from $a hundred and ten to $725. 

Flowerbx — started in 2015 by the previous vice president of communications for Tom Ford, Whitney Bromberg Hawkings — is presenting its “For Love” and “Sweet Avalanche” roses in Tiffany-blue china vases, pink orchids in the bone-china Tiffany Paper Cup, as very well as Boston ferns and potted maidenhair in sterling-silver flowerpots. Presentation goes a phase additional with co-branded packaging each and every buy will be packed with Tiffany & Co. X Flowerbx floral wraps and tucked into Tiffany-blue baggage. 

Thinking of LVMH’s forthcoming $16.2 billion buy of Tiffany & Co., it’s honest to say that everything is coming up roses for the jeweler.

“This partnership speaks to Tiffany’s philosophy of day-to-day luxury … Flowerbx provides a excellent prospect to present how these florals and vases can elevate any surroundings,” explained Reed Krakoff, main inventive officer of Tiffany & Co.

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